Create a customer feedback survey with AI

Choose the decision and the audience

Pick one decision, such as improving onboarding, changing opening hours or fixing a checkout problem. A survey that asks about everything gives people more work and makes the results harder to use.

Decide who should receive it and when. Recent customers can describe the experience they just had. Long-term customers can explain what keeps them returning. Record which group you invited so you can interpret the answers in context.

Start with this campaign brief

Connect Tellseed in your agent, replace the business and audience details, then use the following prompt. The agent can draft the questions and campaign; you still review and approve the result.

Ten questions you can adapt

These are example questions, not a validated research instrument. Replace the details with your own service and remove anything that will not change a decision.

• What did you need help with when you chose us?
• How did you first hear about our service?
• What was the booking experience like?
• What, if anything, was unclear before your visit?
• How well did we keep you informed?
• Did the result meet your expectations? Please explain.
• What did you think of the explanation of the price?
• Which part of the experience worked best for you?
• What is the one thing you would change?
• Is there anything else you would like us to know?

Check wording, branding and contact collection

Read each question aloud. Split questions that ask about two things at once, such as speed and friendliness. Avoid wording that assumes a good or bad experience. Leave room for someone whose experience does not match your assumptions.

If you provide your website for branding, ask the agent to apply the logo and palette, then inspect the preview. A public website may not expose a usable logo, so supply an accessible image or exact colours if the automatic extraction is incomplete.

If you want to follow up, make email optional and explain its purpose. Do not describe the survey as anonymous if you collect names or email addresses. Keep the contact request separate from the questions about the service.

Turn feedback into a small action list

Approve the finished draft, ask the agent to publish and share the contributor link. Run a test yourself before sending it to your customer list. Keep the answers link private.

Review the raw answers before accepting an AI summary. Ask for repeated themes, examples and the number of responses behind each theme. Do not let the agent invent a satisfaction score from text answers without defining and checking the method.

Choose one or two changes and decide how you will tell whether they helped. If you repeat the survey, keep important question wording stable so the comparison is meaningful.